March 24, 2013

Use Humor When Email Subscribers Opt-Out

The post, Fight for every unsubscribe, from Damn, I Wish I'd Thought of That!, draws attention to an oft neglected task. In this case, create a productive response to email subscribers who opt-out or unsubscribe from your advocacy or business newsletter/promotions. Using humor and paying that extra bit of attention may not retain a subscriber, but it can provide useful feedback and good will.