March 14, 2013

Pew Research: Teens and Technology 2013

From Pew Research Center: Teens and Technology 2013

Main takeaways for non-profit fundraising and client outreach (emphasis mine):
"In overall internet use, youth ages 12-17 who are living in lower-income and lower-education households are still somewhat less likely to use the internet in any capacity — mobile or wired. However, those who fall into lower socioeconomic groups are just as likely and in some cases more likely than those living in higher income and more highly educated households to use their cell phone as a primary point of access."

- Think mobile and smaller screen size when designing campaigns and outreach programs.
- Ability to donate quickly is paramount. As is the ability to access client services.
- Always have a prominent link to switch from mobile to traditional website or page view.