February 27, 2013

Dr. Seuss and Copywriting

From Amanda Clark at Grammar Chic:
What Dr. Seuss Can Teach Us About Copywriting

Remember, it doesn’t matter that Dr. Seuss wrote children’s books and stop thinking there is a divide between how to appeal to an adult reader and how to appeal to the interests of a child. It’s one and the same.

“We throw in as many fresh words as we can get away with. Simple, short sentences don’t always work. You have to do tricks with pacing, alternate long sentences with short, to keep it alive and vital. Virtually every page is a cliffhanger—you’ve got to force them to turn it.” Read article.