Good-to-note web and email copywriting tips via Debra A. Jason.
1. Start out with short, simple sentences.
Start your copy with a sentence of 8 words or less. This is the average sentence length in the English language, and it is considered very easy to understand. Here’s a breakdown of how longer sentences are interpreted by your readers:
- 11 words – easy
- 14 words – fairly easy
- 17 words – standard (average reader)
- 21 words – fairly difficult
- 25 words – difficult
- 29+ words – very difficult
Read article here: Copywriting Tips: KISS Your Prospects and Customers